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Roughly half of the UC Davis School of Medicine’s class of 2026 represent minoritized populations. The onus, Acosta notes, is on the medical programs to reach out to potential applicants and communicate that nuance, which requires connecting with them on social media and being present and open for conversation at pre-health fairs.
Video use is growing in higher ed marketing, including in university landing pages, ads on social media, and email and text communications. Higher education will always evolve and, with that, higher education professionals will always benefit from collaborating and innovating as a collective.
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