HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

University Business

MARCH 6, 2024

Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement. Researchers first suggest amplifying their marketing efforts and communicating them in a way that sets them apart from the pack.

Admissions 122

Admissions Marketing and Communication Services Recruitment Higher Education 122

SRHE

DECEMBER 19, 2024

The fields emphasis on data-driven, globally relevant research – addressing topics like economic policy, market dynamics, and financial crises – positions it effectively within international discourse. He has extensively published on academic knowledge production in communication studies and beyond. and Germany.

Marketing and Communication Services 75

Marketing and Communication Services Research Higher Education Education 75

Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. They demonstrate both the tone and the brevity of these communications. But do you know how to write an email to college admissions counselors?

Admissions 252

Admissions Marketing and Communication Services Financial Aid Consulting 252

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

University Business

APRIL 4, 2024

While many colleges may already have dedicated student support initiatives, they can be bad about communicating them to the public, undermining the public’s perception of their fundraising goals, said EAB senior director Dr. R. The service allowed them to connect with each other and with the institutions seamlessly upon graduation.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 93

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 93

University Business

AUGUST 13, 2024

The report is based on responses from over 320 chief online learning officers at colleges and universities in the United States between January and February 2024. More institutions are working with OPMs than two years ago despite an increasingly shaky market that contributed to 2U’s recent bankruptcy claim.

Marketing and Communication Services 100

Marketing and Communication Services Research Management 100

SRHE

JANUARY 22, 2025

Therefore, at the 2024 SRHE conference we delivered our paper on Invisible Labour: Visible Activism and argued that it is only such activism that will help to end the inequities in HEIs. *we Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School. She was awarded a National Teaching Fellowship in 2023.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

Teaching Matters Academic Support

OCTOBER 31, 2024

This post is part of the Student Partnership Agreement 2024 series. While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes. She is also currently the School’s Director of Quality Assurance and Enhancement.

Marketing and Communication Services 73

Marketing and Communication Services Research Hospitality Student Engagement 73

University Business

MARCH 31, 2025

With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. The solution isnt just providing more student support services but creating environments that actively foster student connection, wellness, and mental health.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 94

Marketing and Communication Services Higher Education Alumni Media 94

University Business

SEPTEMBER 18, 2024

.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. It has integrated each of its academic offerings with non-credit certificate opportunities to meet industry partners’ demands.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

Higher Education Inquirer

SEPTEMBER 26, 2024

Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.

Marketing and Communication Services 84

Marketing and Communication Services Safety and Security Higher Education Faculty 84

Teaching Matters Student Engagement

MARCH 4, 2025

Starting with the creation of a new post of Community Engagement Officer, which I took three years ago, we started initiatives that were open to our learners but also to the wider community. A big challenge has been to communicate our events and raise awareness.

Development and Fund Raising 64

Development and Fund Raising Marketing and Communication Services Student Engagement Education 64

EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. Communications Specialist Manage SAAL communication accounts (e.g., SAAL website, social media, listserv) Marketing SAAL to and with other professional associations (e.g. Campus Labs, EBI).

Student Affairs 96

Student Affairs Marketing and Communication Services Media Management 96

Confessions of a Community College Dean

MARCH 20, 2023

“At that time, I think there was not a particular need for the college to expand into other markets.” “How are we expecting people to live in the local community? ” Edmonds said, noting other considerations such as whether career services will have to be beefed up and more parking spaces added on campus.

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

CAPD

APRIL 29, 2024

During Campus Preview Weekend 2024’s Parent Programming, members of the CAPD staff shared information with parents and supporters. Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process.

Alumni 52

Alumni Recruitment Engineering Marketing and Communication Services 52

Teaching Matters Online Learning

JANUARY 18, 2024

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

The Change Leader, Inc.

DECEMBER 14, 2023

The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike. Aligning Education Investment with Employment Outcomes There is a growing expectation among students that their educational investment will lead to better employment outcomes.

Higher Education 52

Higher Education Education Marketing and Communication Services Budget and Finance Management 52

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

JULY 7, 2023

This spring, US News and World Report announced they will remove alumni giving metrics from consideration for their 2024 college rankings. Annual giving must mirror the retail marketing experience that alumni and donors have come to expect by meeting them where they are with personalized messages. Connect with our advancement experts.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

Teaching Matters Student Engagement

JUNE 25, 2024

Professional communication skills Job interviews can be challenging, particularly when students are asked to demonstrate times they have worked to develop their professional skills – reflections undoubtedly help students navigate these situations. Jun 25, 2024 Additionally, Zoe is passionate about sustainability.

Student Engagement 52

Student Engagement Utilities IT Education 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. So, how can you do that most effectively?

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

APRIL 18, 2023

Blogs What enrollment leaders need to know about the upcoming FAFSA changes Updated April 2023 As most of us in enrollment know, the FAFSA is set to substantially change for the 2024-2025 academic year. Analysis and pre-planning are beneficial to ensure a smooth transition.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Recruitment 52

Creatrix Campus

JULY 5, 2024

Guiding Students to Overcome Barriers To Student Success In Higher Education With Career Counseling editor Fri, 07/05/2024 - 05:56 Student Success Header Menu White 1NoneFooter base 1Blog Style 1Right Team CreatrixOff Introduction 60% of college students don't finish their degrees in six years, as you may have seen.

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

Creatrix Campus

JANUARY 29, 2024

The Ultimate Guide to Learning Management System Software editor Mon, 01/29/2024 - 06:47 Agenda Amidst the dynamic changes in higher education, Learning Management System software emerges as a pivotal force driving institutions toward academic excellence. million LMS users, with almost half of the U.S.

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

Creatrix Campus

MARCH 12, 2024

Empowering Student Success: Enhancing Student Information and Academic Advising editor Tue, 03/12/2024 - 03:05 Welcome to our insightful guide, 'Empowering Student Success: Enhancing Student Information and Academic Advising.' Facilitators of Communication: SIS enables seamless communication among stakeholders.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

The Change Leader, Inc.

MAY 31, 2023

The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand. The report highlights three basic pathways: high school, community college, and university.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

Teaching Matters Academic Support

OCTOBER 31, 2024

This post is part of the Student Partnership Agreement 2024 series. While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes. She is also currently the School’s Director of Quality Assurance and Enhancement.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Student Engagement 52

Goucher DEI

MAY 22, 2024

Immediate opportunities for you to engage: Dialogue Across Difference Training: The final 2024 offering for Dialogue Across Difference training will be held on Tuesday, June 4, from 12:00 – 4:00 pm.

Title IX 40

Title IX Marketing and Communication Services Social Justice DEI 40

EAB

MAY 23, 2023

One month later after that, in that same first semester, James, his tone has changed, even the way he communicates. We have the Community College Service Student Engagement called CCSSE that's administered in our spring term. And he says, college is kind of hard, but he's gonna stick through it. So the first one I said was data.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

AIFS Abroad

JANUARY 16, 2025

Marketing requires professionals in the field to connect with a diverse range of people through advertising, content strategy, media, and public relations. While you develop your marketing career as an intern abroad, you can dive into new cultures and travel the worlda combination thats tough to beat! Seville, Spain 1.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Architecture Industry 52

University Business

MARCH 19, 2025

These launchpad jobsthink of them as gateway careerscan offer a powerful new way of rethinking the value of a college degree and help institutions prepare their graduates to succeed in a rapidly evolving labor market. Helping more students access launchpad jobs requires colleges to rethink on-campus employment programs and career services.

Marketing and Communication Services 72

Marketing and Communication Services Manufacturing Healthcare Career Services 72

Higher Education Inquirer

FEBRUARY 15, 2025

The lawsuit, filed in the District of Columbia Superior Court on behalf of the non-profit Equal Rights Center (ERC), alleges that Meta thus provides separate and unequal services to Black users in its places of public accommodations.

Marketing and Communication Services 40

Marketing and Communication Services Recruitment Research Higher Education 40