EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

AIFS Abroad

FEBRUARY 8, 2023

This program is situated at the intersection between (international) education, community engagement, and sustainable development and aims to harness students’ self-reflection to engage with contemporary global issues in a local context and use the community engagement elements critically as a tool for social impact.

Study Abroad 52

Study Abroad Marketing and Communication Services Computers and Informational Technology Engineering 52

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

Higher Education Inquirer

SEPTEMBER 26, 2024

Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.

Marketing and Communication Services 75

Marketing and Communication Services Safety and Security Higher Education Faculty 75

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 95

Marketing and Communication Services Higher Education Alumni Architecture 95

EAB

MARCH 20, 2023

Sign up to join EAB’s Sustainability Working Group Starting April 24, this standing monthly event will give participants the opportunity to hear EAB's latest research on sustainabilty, ask questions, and share successes with peers.

Facilities Management 52

Facilities Management Marketing and Communication Services Utilities Management 52

EAB

AUGUST 21, 2023

Blog: Student-parents are a common equity blind spot The Child Care Barrier Generation Hope’s new research report, “ The Child Care Barrier: The Impacts of Inaccessible and Costly Child Care for Student Parents ” explores the challenges student parents face while pursuing higher education and caring for their families.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Community College Support Services 105

Edu Alliance Journal

MARCH 21, 2023

BLOOMINGTON, Ind. – March 21, 2023 — Dean Hoke, of Bloomington, Indiana, has been chosen to serve as the next President and Chief Executive Officer of the American Association of University Administrators ( AAUA ), currently based in Glen Mills, Pennsylvania. King will retire after nineteen years of service in that position.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

SRHE

MARCH 1, 2024

Not long ago, these requests would have been dismissed as feeble justifications and lack of planning but, in the face of the cost-of-living crisis, this rising phenomenon is a signal that students are struggling to make ends meet and that ad-hoc institutional responses have not yet addressed this challenge (Jones (2022), OfS (2023 )).

Marketing and Communication Services 74

Marketing and Communication Services Food Finance Retail 74

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? News & World Report ’ s 2023 list. I asked ChatGPT to identify the top U.S.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Our research bears this out. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. For events that benefitted students from both Schools, we ensured they were held jointly to strengthen community connections.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Higher Education 72

EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Review our poll results to find out.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

MARCH 10, 2023

Press Release EAB’s Navigate Platform Now Supports Student Recruitment and Retention EAB expands Navigate’s CRM capabilities to engage prospective students March 10, 2023 Tempe, Arizona (March 10, 2023) — EAB announced today an extension of its flagship student success technology, Navigate , to help colleges engage and enroll prospective students.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

EAB

NOVEMBER 10, 2023

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects. In many cases, partners jointly completed a project that benefitted both institutions.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! While our analysis validated many topics on our research agenda, we also surfaced a handful of surprises.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

EAB

JUNE 27, 2023

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

Teaching Matters Online Learning

JANUARY 18, 2024

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. For example, today’s students are beginning their college research later than their predecessors did. In 2023, only 40% of students had started researching by that point.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

Teaching Matters Academic Communities

JULY 27, 2023

Image credit: Business School Comms and Marketing team and EUMAS , UoE In this post, Dr Jennifer Yule and Dr Pauline Ferguson, programme leads at the University of Edinburgh Business School (UEBS) share their journey of successfully partnering with one of the student societies EUMAS.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Professional Services Student Engagement 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. among all students surveyed.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. For events that benefitted students from both Schools, we ensured they were held jointly to strengthen community connections.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Higher Education 52

EAB

AUGUST 9, 2023

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52

EAB

AUGUST 23, 2023

Emphasize the impact alumni can make at your institution by highlighting key support areas such as groundbreaking research, inclusive community spaces, or new academic programs. WHY YOU'RE WORTH IT: NINE LESSONS ON COMMUNICATING YOUR VALUE PROPOSITION DO: Deploy your campaigns on the right channels for the right audiences.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

OCTOBER 24, 2023

October 24, 2023. The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Welcome to the Office Hours with EAB podcast.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Users and researchers (including ChatGPT’s creators) are only just beginning to understand its full range of capabilities. Student Affairs, Finance, Institutional Research, Schools and Colleges, etc.)

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

EAB

NOVEMBER 13, 2023

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. However, the research on these laws’ effectiveness is mixed. Other (e.g.,

DEI 52

DEI Libraries Marketing and Communication Services Management 52

EAB

MAY 23, 2023

Michael Hicks Director, Center for Business and Economic Research, Ball State University Miller College of Business Source: “How Higher Education Lost Its Shine,” The Hechinger Report. local demographic change versus shifts in market share. (EAB One example is the growing belief that a four-year degree is simply career preparation.

Admissions 52

Admissions Higher Education Study Abroad Recruitment 52

Confessions of a Community College Dean

MARCH 3, 2023

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

Marketing and Communication Services 119

Marketing and Communication Services Manufacturing Industry Management 119

EAB

MAY 30, 2023

Blogs How dual enrollment can combat enrollment declines Innovative tips to build and sustain dual enrollment momentum This story was originally published in the League for Innovation’s Innovatus Magazine (March 2023). Since 2020, enrollment at community colleges has declined 5.4

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

EAB

FEBRUARY 3, 2023

So far this cycle, my daughter has applied to 9 schools, all of which she’s researched in various ways, but only three of which she’s visited in person. Virtual Tour Promotion—What Our Data Showed Given this ongoing digital engagement, many of our partners wondered: how important is it to promote a virtual tour in outbound communications?

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52