HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 96

Marketing and Communication Services Admissions Higher Education Financial Aid 96

University Business

NOVEMBER 21, 2024

The Class of 2025 is expected to enjoy a stronger job market when they graduate in the spring, according to new projections from the National Association of Colleges and Employers, or NACE. While hiring for the Class of 2023 was expected to increase by 14.7%, the actual figure posted in April was 3.9%. Are they actually ready?

Marketing and Communication Services 59

Marketing and Communication Services Career Services Industry Management 59

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 100

Marketing and Communication Services Higher Education Alumni Architecture 100

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

EAB

AUGUST 21, 2023

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Edu Alliance Journal

MARCH 21, 2023

BLOOMINGTON, Ind. – March 21, 2023 — Dean Hoke, of Bloomington, Indiana, has been chosen to serve as the next President and Chief Executive Officer of the American Association of University Administrators ( AAUA ), currently based in Glen Mills, Pennsylvania. King will retire after nineteen years of service in that position.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Community College Support Services 105

University Business

SEPTEMBER 18, 2024

McConnell Air Force Base, located southeast of the city, was estimated to have an over $1 billion impact on the region, supporting nearly 10,000 direct and indirect jobs in fiscal year 2023. Fort Riley, an army base also recognized for aviation, is only a two-hour drive north.

Community College 115

Community College Marketing and Communication Services Manufacturing Industry 115

University Business

NOVEMBER 29, 2023

If Amazon or Google are still out of reach, institutions may already be sitting on a goldmine: community and regional nonprofits. However, Devon Player, a 2023 graduate of Whitman College (Wash.), owes her budding career for the Walla Walla Community Council to the work of the college’s career and community engagement center.

Marketing and Communication Services 105

Marketing and Communication Services Food Community College Management 105

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. How did you fund Parchment’s Diploma Services?

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Media IT 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? News & World Report ’ s 2023 list. I asked ChatGPT to identify the top U.S.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

AIFS Abroad

FEBRUARY 8, 2023

This program is situated at the intersection between (international) education, community engagement, and sustainable development and aims to harness students’ self-reflection to engage with contemporary global issues in a local context and use the community engagement elements critically as a tool for social impact.

Study Abroad 52

Study Abroad Marketing and Communication Services Computers and Informational Technology Engineering 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

EAB

MARCH 10, 2023

Press Release EAB’s Navigate Platform Now Supports Student Recruitment and Retention EAB expands Navigate’s CRM capabilities to engage prospective students March 10, 2023 Tempe, Arizona (March 10, 2023) — EAB announced today an extension of its flagship student success technology, Navigate , to help colleges engage and enroll prospective students.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

Campus Groups

NOVEMBER 29, 2022

Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Centralize - providing a unified space for technology and services. To further facilitate access, in 2023 we will add this feature to mobile wallets.

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny Jones Principal, Advancement Marketing Services How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” To realize that vision, higher ed professionals might consider communicating more with employers, according to the report. “It’s a trust-but-verify situation.”

Marketing and Communication Services 119

Marketing and Communication Services Manufacturing Industry Management 119

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! Now in 2023, issues with academic readiness and social isolation are having meaningful impacts on retention and student success, including an entirely new phenomenon – “move-in melt.”

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. Communications Specialist Manage SAAL communication accounts (e.g., SAAL website, social media, listserv) Marketing SAAL to and with other professional associations (e.g. Campus Labs, EBI).

Student Affairs 96

Student Affairs Marketing and Communication Services Media Management 96

Higher Education Inquirer

SEPTEMBER 26, 2024

Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.

Marketing and Communication Services 75

Marketing and Communication Services Safety and Security Higher Education Faculty 75

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

Confessions of a Community College Dean

MARCH 28, 2023

In a perfect world, technology would streamline the communication process. Most college students and recent graduates (90 percent) believe that earning an entry-level professional certificate will help them stand out to employers and secure jobs when they graduate, according to a February 2023 Coursera report.

Marketing and Communication Services 126

Marketing and Communication Services Recruitment Industry Engineering 126

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

EAB

MARCH 20, 2023

Universities primarily targeted offices and classrooms originally, but 2023 has seen priorities evolve: 43% of survey participants indicated their greatest construction and renewal focus in 2023 will be research labs, while another 23% said they will prioritize student-centric spaces such as dining facilities and residential halls.

Facilities Management 52

Facilities Management Marketing and Communication Services Utilities Management 52

SRHE

MARCH 1, 2024

Not long ago, these requests would have been dismissed as feeble justifications and lack of planning but, in the face of the cost-of-living crisis, this rising phenomenon is a signal that students are struggling to make ends meet and that ad-hoc institutional responses have not yet addressed this challenge (Jones (2022), OfS (2023 )).

Marketing and Communication Services 75

Marketing and Communication Services Food Finance Retail 75

University Business

APRIL 4, 2024

University endowment experienced a positive turnaround in 2023 , helping institutions fund invaluable initiatives pertinent to their missions. When the University of Southern California created an online alumni portal, they saw a 50% increase in alumni community engagement. Fleming Puckett.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80

EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Review our poll results to find out.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

JULY 27, 2023

To combat this, institutions need to communicate and establish the value of being a student at their institution and what a student can gain from obtaining a degree. Why You're Worth It: Nine Lessons on Communicating Your Value Proposition Tip: Establish the culture of philanthropy early in the student experience.

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

Confessions of a Community College Dean

FEBRUARY 5, 2023

Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Advice Newsletter publication dates: Friday, January 27, 2023 Diversity Newsletter publication date: Friday, January 27, 2023 Trending:

Libraries 91

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 91

Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

Marketing and Communication Services 98

Marketing and Communication Services Academic Advising Career Services Campus Activities 98

EAB

SEPTEMBER 18, 2023

You can personalize your communications in many ways. Lean in on the success and value your institution brings to each individual student and the greater community. Communicate the impact of donations in a way that resonates emotionally and tangibly. Tips for crafting and communicating your value 3. Be omnipresent.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Alumni Media 52

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52