HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 94

Marketing and Communication Services Higher Education Alumni Media 94

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

Higher Education Inquirer

SEPTEMBER 26, 2024

They often employ automated systems for course content delivery, student assessment, and even faculty interaction. Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques.

Marketing and Communication Services 84

Marketing and Communication Services Safety and Security Higher Education Faculty 84

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! Now in 2023, issues with academic readiness and social isolation are having meaningful impacts on retention and student success, including an entirely new phenomenon – “move-in melt.”

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? News & World Report ’ s 2023 list. I asked ChatGPT to identify the top U.S.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. How did you fund Parchment’s Diploma Services?

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Media IT 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “They want to be able to say what skills are important … Faculty can’t drive everything.” “It’s a trust-but-verify situation.”

Marketing and Communication Services 114

Marketing and Communication Services Manufacturing Industry Management 114

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

Confessions of a Community College Dean

FEBRUARY 5, 2023

Blog: Learning Innovation Laurel Littrell is a faculty librarian at Kansas State University. Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Among her many roles at KSU is Library Data Coordinator.

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

JUNE 27, 2023

Marketing and Recruitment Expanding enrollment in UCF’s nursing programs involves a robust marketing and recruitment strategy that starts with a deep understanding of UCF’s nursing student body. We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 60

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 60

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

SEPTEMBER 26, 2023

Blogs Your student loan payments are due: 3 strategies to support community college students’ financial wellness When I think back to my time in college, student loans were something that nearly everyone had, but not something any of us fully understood. Specifically, we weren’t educated on how to repay them. Take the diagnostic to find out.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects. Below are a few of the key themes that appeared in multiple capstone projects from past participants.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

AUGUST 23, 2023

Share anecdotes of how these traditions have continued to shape the lives of students, faculty, and the entire campus community. Emphasize the impact alumni can make at your institution by highlighting key support areas such as groundbreaking research, inclusive community spaces, or new academic programs.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. ” says Grubb.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Recruitment 52

EAB

AUGUST 9, 2023

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52

PUC

AUGUST 29, 2024

With leading several programs on campus, she loves working with the faculty and empowering them to be the best they can be for the students. Jeff Joiner, a master’s prepared RN, is the director of the Health Science program AS and BS, Emergency Services AS program, and Emergency Management BS program.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Management IT 52

EAB

OCTOBER 24, 2023

October 24, 2023. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

MAY 16, 2023

May 16, 2023. The three share tips on collecting and using data to convince faculty and senior leaders to become enthusiastic partners in the effort. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. Welcome to the Office Hours with EAB podcast.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

EAB

OCTOBER 27, 2023

Online and flexible learners: Embracing the innovations that came from the forced move online during the pandemic and supporting faculty in helping these learners succeed. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

Confessions of a Community College Dean

FEBRUARY 10, 2023

Over the course of a single decade, core humanities disciplines have lost half their majors, which has led growing numbers of campuses to reduce the full-time, tenured faculty. Given fixed or shrinking faculty numbers, something’s got to give. The number of majors has declined severely and apparently irretrievably.

Marketing and Communication Services 75

Marketing and Communication Services Faculty Administration Research 75

EAB

JUNE 20, 2023

I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. The crisis experience tested relationships between leaders and teams, the faculty and staff, and the institution itself.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Professional Development Faculty 52

Creatrix Campus

FEBRUARY 16, 2023

The council has also worked to attract international faculty and students to Qatar and to encourage collaboration between local and international universities. Faculty Training Committee: This committee is responsible for providing training and development opportunities for faculty.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

Creatrix Campus

APRIL 4, 2023

Understanding the ACBSP Accreditation Process editor Tue, 04/04/2023 - 06:46 Accreditation Management Header Menu White 1NoneFooter base 1Blog Style 1Right Mary Clotilda SuvinOff Introduction to ACBSP Accreditation is an important process for educational institutions, particularly business schools. Is ACBSP accreditation good?

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52

EAB

OCTOBER 27, 2023

Online and flexible learners: Embracing the innovations that came from the forced move online during the pandemic and supporting faculty in helping these learners succeed. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52

EAB

FEBRUARY 7, 2023

February 7, 2023. Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. CP: Oh, July 1st, 2023. And why should our partners care about this market? Are prisons communicating this to the incarcerated population?

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

Creatrix Campus

JUNE 25, 2023

How the Choice Based Credit System can Improve the Quality of Higher Education in India editor Mon, 06/26/2023 - 01:39 A robust and high-quality higher education system plays a vital role in the advancement and prosperity of any nation in today's rapidly changing world.

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52

Creatrix Campus

FEBRUARY 23, 2023

It evaluates a range of factors, including the institution's governance and administration, academic programs, faculty, and student services, to determine whether the institution should receive accreditation. It evaluates factors such as curriculum, faculty qualifications, educational resources, and student outcomes.

Higher Education 52

Higher Education Education Marketing and Communication Services Government 52

EAB

MAY 9, 2023

Podcast Do Community Colleges Need an “Intervention”? May 9, 2023. Reporter Jon Marcus joins EAB’s Tara Zirkel to explore the root causes behind steep enrollment declines and poor student outcomes at community colleges. EAB · Do Community Colleges Need an “Intervention?” Episode 150. No, it isn't.

Community College 84

Community College Financial Aid Marketing and Communication Services Higher Education 84

Teaching Matters Academic Support

OCTOBER 31, 2024

At the University of Edinburgh Learning & Teaching Conference 2023, Julie Smith, Emily Birtles and Lianya Qiu presented the model, and highlighted PGT student experiences from MHSES, which sparked interest from a number of schools in piloting the peer support model in their one-year PGT programmes.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Student Engagement 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52