HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 90

Marketing and Communication Services Admissions Higher Education Financial Aid 90

EAB

AUGUST 21, 2023

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

EAB

AUGUST 23, 2023

Review these 7 aspects of your basic needs strategy before the semester begins Community colleges play a vital role in higher education, offering affordable and accessible pathways to academic and professional success. At the time, I was unaware of any support offered by my college that could have made a difference.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Community College Support Services 105

University Business

AUGUST 10, 2023

Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. The Lumina Foundation’s 2023 State of Higher Education found that 52% and 42%, respectively, of all Hispanic and Black students considered stopping out in 2022.

Marketing and Communication Services 52

Marketing and Communication Services Food Community College Health Services 52

University Business

NOVEMBER 29, 2023

If Amazon or Google are still out of reach, institutions may already be sitting on a goldmine: community and regional nonprofits. However, Devon Player, a 2023 graduate of Whitman College (Wash.), They included humility, communication, reflection and active listening. “You can make a community-wide impact.”

Marketing and Communication Services 105

Marketing and Communication Services Food Community College Management 105

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Review our poll results to find out.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

MARCH 10, 2023

Press Release EAB’s Navigate Platform Now Supports Student Recruitment and Retention EAB expands Navigate’s CRM capabilities to engage prospective students March 10, 2023 Tempe, Arizona (March 10, 2023) — EAB announced today an extension of its flagship student success technology, Navigate , to help colleges engage and enroll prospective students.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

EAB

MAY 30, 2023

Blogs How dual enrollment can combat enrollment declines Innovative tips to build and sustain dual enrollment momentum This story was originally published in the League for Innovation’s Innovatus Magazine (March 2023). Since 2020, enrollment at community colleges has declined 5.4 percent) and 18- to 20-year-old students (+1.4

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? News & World Report ’ s 2023 list. I asked ChatGPT to identify the top U.S.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

FEBRUARY 3, 2023

EAB’s 2022 Enrollment Events Quick Poll, which tapped 47 enrollment leaders from a variety of institution types, found significant growth in the number of in-person events that colleges hosted this past year, with a notable decline in the number of virtual events. On-campus events with 100-499 attendees 124.2% Check out these case studies.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights. Here’s what we learned.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

AUGUST 21, 2023

Blogs Near-Term Strategies to Combat Transfer Decline As Fall 2023 classes shape up, many enrollment leaders once again face lagging transfer rates. More high school students are now opting out of college and instead choosing to enter the workforce directly. I’m currently enrolled at a CC (technical college). I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

EAB

OCTOBER 27, 2023

Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours. Inclusion This grouping refers to the diversity among today and tomorrow’s college students, especially as it contrasts with traditional enrollment.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

EAB

OCTOBER 27, 2023

Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours. Inclusion This grouping refers to the diversity among today and tomorrow’s college students, especially as it contrasts with traditional enrollment.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52

EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy.

Marketing and Communication Services 59

Marketing and Communication Services Engineering Management Community College 59

Confessions of a Community College Dean

MARCH 28, 2023

In a perfect world, technology would streamline the communication process. Most college students and recent graduates (90 percent) believe that earning an entry-level professional certificate will help them stand out to employers and secure jobs when they graduate, according to a February 2023 Coursera report.

Marketing and Communication Services 126

Marketing and Communication Services Recruitment Industry Engineering 126

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” To realize that vision, higher ed professionals might consider communicating more with employers, according to the report. “It’s a trust-but-verify situation.”

Marketing and Communication Services 119

Marketing and Communication Services Manufacturing Industry Management 119

Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

Marketing and Communication Services 98

Marketing and Communication Services Academic Advising Career Services Campus Activities 98

Creatrix Campus

APRIL 4, 2023

Understanding the ACBSP Accreditation Process editor Tue, 04/04/2023 - 06:46 Accreditation Management Header Menu White 1NoneFooter base 1Blog Style 1Right Mary Clotilda SuvinOff Introduction to ACBSP Accreditation is an important process for educational institutions, particularly business schools. Is ACBSP accreditation good?

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Educational Programs 52

Confessions of a Community College Dean

FEBRUARY 5, 2023

Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Advice Newsletter publication dates: Friday, January 27, 2023 Diversity Newsletter publication date: Friday, January 27, 2023 Trending:

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

EAB

MAY 23, 2023

May 23, 2023. EAB’s Tara Zirkel is joined by Center for Community College Student Engagement Executive Director Dr. Courtney Adkins, to discuss new research on student engagement. The three unpack recent criticisms leveled at the community college sector and share new data that point to a number of bright spots.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

The Change Leader, Inc.

AUGUST 8, 2023

Drumm McNaughton speaks with Dr. Marielena DeSanctis, president of the Community College of Denver, who shares some of the solutions she was able to identify based on her unique understanding of higher ed. She started her education career in K-12 and moved to community college leadership. Dr. DeSanctis is unique.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98

EAB

FEBRUARY 7, 2023

February 7, 2023. EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. CP: Oh, July 1st, 2023. And why should our partners care about this market? Episode 137.

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. so more than 10 years ago, the price was about $4, 200, in, 2023 dollars and it declined, and get this, I mean, this is really significant.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

Confessions of a Community College Dean

FEBRUARY 10, 2023

It’s treated by many administrators as essentially a service department, while colleagues outside the humanities increasingly dismiss the field as lacking rigor and as cinema studies lite, ethnic studies lite, Indigenous studies lite and women’s studies lite. The field feels increasingly marginalized inside the university.

Marketing and Communication Services 75

Marketing and Communication Services Faculty Administration Research 75

EAB

MAY 16, 2023

May 16, 2023. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. And so what we also noted was that in order for this to happen, we needed to get more marketing involved, across the campus to be able to promote this new platform. JG: I agree. DL: Right.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

Parchment

FEBRUARY 13, 2024

You’re making me pay to, to go back to communicate something that I know that I know this and so that barrier is very real for people, right? But I also know that the industry at large, when you served a more 18 to 22-year-old traditional market, you weren’t thinking about transfer. That is a tremendous market right now.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Electronics Management 52

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. A second tradition, originally associated with Oxford and Cambridge, emphasized the transmission of culture and character development in a residential college setting.

Marketing and Communication Services 128

Marketing and Communication Services Architecture Engineering Faculty 128

Confessions of a Community College Dean

FEBRUARY 28, 2023

” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. Invite the local community to campus. Offer more community-serving events. Engage the controversies.

Marketing and Communication Services 59

Marketing and Communication Services Community Outreach Government Finance 59

Confessions of a Community College Dean

MARCH 15, 2023

Artificial Intelligence (AI) and chatbots are the opening that American society needs to close the information policy gaps in its law on privacy, security, behavioral advertising and even financial services. Because it is rare that the introduction of one product or service garners so much attention. Why is this the case? Third, U.S.

Marketing and Communication Services 98

Marketing and Communication Services Government Banking Electronics 98