2023 Career Services Marketing and Communication Services 
EAB
DECEMBER 27, 2023
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.
University Business
NOVEMBER 21, 2024
The Class of 2025 is expected to enjoy a stronger job market when they graduate in the spring, according to new projections from the National Association of Colleges and Employers, or NACE. While hiring for the Class of 2023 was expected to increase by 14.7%, the actual figure posted in April was 3.9%. Are they actually ready?
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HEMJ (Higher Ed Marketing Journal)
MARCH 27, 2024
But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations. But not all online programs are created equal.
EAB
NOVEMBER 20, 2023
This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?
Confessions of a Community College Dean
MARCH 17, 2023
Image: Oregon State University, Cascades, is placing career-readiness competencies in the classroom and at the forefront of campus activities with its new initiative, Cascades Edge. ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”
EAB
NOVEMBER 10, 2023
To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.
EAB
JULY 17, 2023
Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. In 2023, only 40% of students had started researching by that point. Be sure to highlight features that most interest families, including information on job placement, internships, and career services.
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