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5 career services to support your professional and adult learners

EAB

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

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What does a quality internship program look like?

University Business

News The report is based on key findings from the 2023 National Survey of College Internships developed by the University of Wisconsin at Madison’s Center for Research on College-Workforce Transitions and in collaboration with Strada. More from UB: The 25 best engineering schools this year, per U.S. appeared first on University Business.

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Building awareness of your law program is more important than ever

EAB

For years, their enrollment team relied primarily on word-of-mouth marketing from their young alumni to source new leads for their law program. July 28, 2023 Didn’t meet your graduate enrollment goals? July 18, 2023 The post Building awareness of your law program is more important than ever appeared first on EAB.

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How to use marketing to engage program-switchers

EAB

Promote social proof content, such as alumni testimonials, that can speak to positive student outcomes and help prospective students picture themselves succeeding in your program. Consider promoting other, broader value adds that your program has, like year-round start times, multiple modality options , or a short time to completion.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation. Here’s what they shared.

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How University of Arizona Global Campus’ Online Recruitment Ads Drain Its Finances (Jeremy Bauer-Wolf)

Higher Education Inquirer

For context, this is almost as much as the University of Arizonas in-state tuition and fees per student in the 2023-24 academic year, which federal data estimates to be about $13,000. It continues to bleed, as it did in Ashfords later days, dropping from about 107,000 students in fiscal year 2015 to 51,000 in fiscal year 2023.