Campus Sonar

FEBRUARY 25, 2025

They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students. In April 2023, they had the opportunity to leverage their first national mens ice hockey championship.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. But not all online programs are created equal.

Marketing and Communication Services 95

Marketing and Communication Services Admissions Higher Education Financial Aid 95

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 63

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 63

EAB

JULY 18, 2023

Blogs The Case for ChatGPT: Leveraging AI for Admissions Tasks How to use AI to save time and be more efficient (with 10 starter prompts) It’s official: now is the time to learn about AI. If you subscribe to popular services like Amazon, Google Maps, and Siri , you’ve already been introduced to the magic of artificial intelligence.

Admissions 52

Admissions Marketing and Communication Services Recruitment Professional Development 52

EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Review our poll results to find out.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

JULY 27, 2023

To combat this, institutions need to communicate and establish the value of being a student at their institution and what a student can gain from obtaining a degree. Why You're Worth It: Nine Lessons on Communicating Your Value Proposition Tip: Establish the culture of philanthropy early in the student experience.

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

EAB

MAY 23, 2023

Five strategic priorities for admissions teams in a time of exceptional change The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated or were perhaps misunderstood.

Admissions 52

Admissions Higher Education Study Abroad Recruitment 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

JUNE 27, 2023

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

EAB

FEBRUARY 3, 2023

We’re thinking that once she receives admission decisions, we can visit other schools if she needs more information to make her final choice. Virtual Tour Promotion—What Our Data Showed Given this ongoing digital engagement, many of our partners wondered: how important is it to promote a virtual tour in outbound communications?

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

EAB

APRIL 18, 2023

Blogs What enrollment leaders need to know about the upcoming FAFSA changes Updated April 2023 As most of us in enrollment know, the FAFSA is set to substantially change for the 2024-2025 academic year. Plan training for admission and aid staff around specific questions that may come up during the recruitment cycle.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Recruitment 52

EAB

FEBRUARY 21, 2023

February 21, 2023. Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. You and your colleagues, you know, work with college recruiters and admission staff all the time, either because they have found you or you seek them out.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. In 2023, only 40% of students had started researching by that point. Be sure to highlight features that most interest families, including information on job placement, internships, and career services.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Career Services 52

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. So, how can you do that most effectively?

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

MAY 30, 2023

Blogs How dual enrollment can combat enrollment declines Innovative tips to build and sustain dual enrollment momentum This story was originally published in the League for Innovation’s Innovatus Magazine (March 2023). Since 2020, enrollment at community colleges has declined 5.4

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

EAB

DECEMBER 18, 2023

This post offers highlights from our new insight paper on AI in admissions , with a focus on steps enrollment leaders should be taking immediately and in the near term to get maximum benefit from generative AI while mitigating its risks. I do this for the sake of convenience and because ChatGPT is the most widely used tool of its kind.

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Student Conduct 52

EAB

AUGUST 21, 2023

Blogs Near-Term Strategies to Combat Transfer Decline As Fall 2023 classes shape up, many enrollment leaders once again face lagging transfer rates. Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

AUGUST 29, 2023

August 29, 2023. The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Welcome to the Office Hours with EAB podcast.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

EAB

APRIL 4, 2023

April 4, 2023. Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. Podcast How to Recruit Adult Career Switchers Episode 145. That will build up across time.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

Confessions of a Community College Dean

FEBRUARY 28, 2023

” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. Invite the local community to campus. Offer more community-serving events. Engage the controversies.

Marketing and Communication Services 58

Marketing and Communication Services Community Outreach Government Finance 58

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. At Colgate University, where I was, an assistant director of financial aid and, eventually became an assistant dean of admission there.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! Now in 2023, issues with academic readiness and social isolation are having meaningful impacts on retention and student success, including an entirely new phenomenon – “move-in melt.”

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

EAB

OCTOBER 24, 2023

October 24, 2023. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

Parchment

FEBRUARY 13, 2024

Marc Booker, Vice Provost of Strategy for the University of Phoenix joins us to discuss how institutions can adopt a culture of credit mobility by incorporating credit-for-prior-learning (CPL) and prior learning assessments (PLA) during the admissions process. And traditionally we’ve only said like, that’s not academic credit.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Electronics Management 52

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. Here we are in 2023, and I am still in education. So you think about particularly how quickly the labor market landscape has been changing over the last 10-15 years. They’re the ones who have the most communication with our students.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. From 2021 to 2023, the number increased 120%. “We The number of applications to FAMU from first-time college students increased 87% from 2021 to 2022.

Marketing and Communication Services 246

Marketing and Communication Services Recruitment Dining Services Admissions 246

University Business

MARCH 14, 2025

are still a fairly nascent market when we compare it to the U.K. The 2023-24 intakes saw over 1.1 While the impact of Trumps second term on the American higher education market remains to be seen, early signs suggest increased hesitancy from international students. This should include assessing your communication channels.

Student Engagement 74

Student Engagement Marketing and Communication Services Recruitment Admissions 74

University Business

MARCH 27, 2025

are still a fairly nascent market when we compare it to the U.K. The 2023-24 intakes saw over 1.1 While the impact of Trumps second term on the American higher education market remains to be seen, early signs suggest increased hesitancy from international students. This should include assessing your communication channels.

Student Engagement 52

Student Engagement Marketing and Communication Services Recruitment Admissions 52