EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

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EAB

SEPTEMBER 20, 2023

One hundred percent of the presidents and provosts EAB surveyed in 2022 said adult learner enrollment is a high or moderate priority for their institution. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.

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Confessions of a Community College Dean

MARCH 3, 2023

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

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Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

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EAB

MAY 17, 2023

While our analysis validated many topics on our research agenda, we also surfaced a handful of surprises. Successful Mental Health and Well-Being Strategy Requires Cross-Campus Effort To answer this call for increased mental health support, EAB launched the Mental Health Collaborative in Spring 2022.

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EAB

OCTOBER 24, 2022

In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. The program opened in Fall 2022 and is already serving over 70 students. Tip #1: Build belonging.

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Recruitment Community College Marketing and Communication Services Admissions 95

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

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SRHE

MARCH 1, 2024

Not long ago, these requests would have been dismissed as feeble justifications and lack of planning but, in the face of the cost-of-living crisis, this rising phenomenon is a signal that students are struggling to make ends meet and that ad-hoc institutional responses have not yet addressed this challenge (Jones (2022), OfS (2023 )).

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EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Lack of follow up is detrimental, and research shows that mail and email follow up are important to prospective students.

Community College 52

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EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects. In many cases, partners jointly completed a project that benefitted both institutions.

Budget and Finance Management 52

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EAB

FEBRUARY 3, 2023

In Person Is Back In 2022, enrollment teams returned to in-person events in full force, with students and families following suit. Virtual events -40.0% “We've seen registration greatly increase from 2021 to 2022 for nearly every major in-person event, ” one Quick Poll respondent told us. On-campus events with 100-499 attendees 124.2%

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HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Our research bears this out. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars.

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Recruitment Marketing and Communication Services Financial Aid Finance 52

EAB

JUNE 27, 2023

The Initiative, which launched in early 2022 and is made possible by a grant from Bank of America, is designed to help Hispanic adults expand their careers as nurses , nurse educators, and in other health professions. Learn more Check out this podcast to learn more about UCF's work to recruit Hispanic adult learners.

Healthcare 52

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EAB

MAY 30, 2023

Since 2020, enrollment at community colleges has declined 5.4 Most of the enrollment that has been recovered at community colleges is through an uptick in dual enrollment. As of fall 2022, enrollment declines at community colleges had slowed to 0.4 In 2022, this number jumps up to 10.5 percent overall.

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Marketing and Communication Services Community College Admissions Recruitment 52

EAB

FEBRUARY 7, 2023

Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. My name is Matt McAloon, and I'm a researcher here at the firm. My name is Callie, I am a research analyst at EAB and I've always been interested in criminology. MM: Gotcha.

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EAB

MARCH 20, 2023

EAB surveyed Facilities and Estates organizations across North America, Europe, and Oceania during December 2022 to better understand their impact and opportunities. As was the case in 2021 , improving talent management ranked number one as the top priority for senior Facilities officers in 2022.

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Creatrix Campus

JULY 18, 2022

Tue, 07/19/2022 - 01:47. They are powerful tools that can streamline customer support, communication, and management. A higher education CRM system also assists staff in improving internal and external communication. Improved client service. Streamlined communication. Automate lead nurturing. More productive team.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

NOVEMBER 13, 2023

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. However, the research on these laws’ effectiveness is mixed. Other (e.g.,

DEI 52

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Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

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EAB

NOVEMBER 1, 2022

November 1, 2022. Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. Episode 126. TZ: Great.

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EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. Reddit Thread: Articulation agreements and transfer credits Students increasingly expect 24/7 service and self service options. I’m so confused.

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EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Top Topics and Trends Let’s start with a high-level snapshot of the survey results.

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University Business

DECEMBER 19, 2022

Besides, the humanities cloak an intensely practical side beyond the analytical and communication skills they grow: Shakespeare teaches us statecraft, after all. psychology majors was up 4% year-over-year as of spring 2022.). But youthful trends can turn into multibillion-dollar markets. Data can help do that.

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Marketing and Communication Services Curriculum Development Government Manufacturing 52

EAB

JUNE 20, 2023

I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. We know that empathetic listening communicates that we care about people. MO: I know!

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Marketing and Communication Services Student Affairs Professional Development Faculty 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center. Overall transfer rates declined by 9.7%

Community College 52

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EAB

MAY 23, 2023

Strategic priority 1: Understanding decreasing demand for higher education The 2022 entering class brought welcome news for the nation’s colleges and universities, in the form of a second consecutive year of enrollment growth after a sharp pandemic-driven drop in 2020. local demographic change versus shifts in market share. (EAB

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Teaching Matters Online Learning

AUGUST 16, 2022

Cristina and colleagues, Kun Zhao and Aurora Constantin, presented at the Learning and Teaching Conference 2022. Therefore, the aim of this research was to conduct a systematic review of VCSTs used in HE. She hopes these projects will have a real impact on her school and community. Aug 16, 2022 For tools (i.e.

Higher Education 52

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EAB

MAY 16, 2023

EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills.

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Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. For events that benefitted students from both Schools, we ensured they were held jointly to strengthen community connections.

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EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. So our near-peer coaching programs at Let's Get Ready are fully virtual, they're text-based, culturally responsive, and they're built on youth development and behavioral economics research. JS: Yeah.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

EAB

OCTOBER 18, 2022

October 18, 2022. The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. 2022 is my 30th anniversary in admissions. Episode 124. Matt Sheldon: Yeah, absolutely.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

Student Affairs Assessment Leaders (SAAL)

NOVEMBER 29, 2022

Please review the following action items and reach out to us at saassessmentleaders@gmail.com if you have any questions. Action Items: Review the proposed bylaw changes and provide any comments between November 29, 2022 and December 13, 2022. Vote on board elections between December 5, 2022 and December 16, 2022.

Student Affairs 40

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The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM). The report outlines a 6.9%

Enrollment Management 52

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The Change Leader, Inc.

DECEMBER 14, 2023

Fast forward to 2022, only 62% of graduating seniors attended college. These range from physical resources, like real estate and facilities, to intellectual property and research capabilities. The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike.

Higher Education 52

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EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.

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EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.

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The Change Leader, Inc.

MAY 2, 2023

Although many other countries compete in this market, an increasing number of international students who can’t travel to the US would like to attend the same prestigious institutions at home. Cyprus between 2014-2022. He has been appointed as an international advisor to THEQC since June 2022.

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