HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

It experienced a slow but steady rise over the next 20 years, with 1 in 4 college students taking at least one online class by 2012 and more than half of students taking online classes by 2022 after the pandemic hastened the trend, according to data from the National Center for Education Statistics. This voice is more than words on a webpage.

Marketing and Communication Services 95

Marketing and Communication Services Higher Education Alumni Architecture 95

University Business

SEPTEMBER 18, 2024

.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. It has integrated each of its academic offerings with non-credit certificate opportunities to meet industry partners’ demands.

Community College 115

Community College Marketing and Communication Services Manufacturing Industry 115

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Based on data collected by Archer Education from more than 20,000 prospective students from 2020 to 2022 who were asked, “What would you like to explore first?” But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. IT for data analytics, marketing for storytelling). Complete the survey for your campus. Take the survey. Storytelling.

Marketing and Communication Services 52

Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

University Business

AUGUST 10, 2023

Average assessment scores between 2020 and 2022 have dropped by 5%. Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. The next student cohort experienced a unique set of challenges from a decade past.

Marketing and Communication Services 52

Marketing and Communication Services Food Community College Health Services 52

EAB

JANUARY 26, 2023

In 2022, this number jumped up to 10.5% Capitalizing on dual enrollment rebounds Many community colleges felt some relief in fall 2022 as enrollment declines began to stabilize, and in some cases, improve. Nationally, from fall 2021 to fall 2022, two-year colleges only lost.4% for 16–24-year-olds. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

EAB

SEPTEMBER 20, 2023

One hundred percent of the presidents and provosts EAB surveyed in 2022 said adult learner enrollment is a high or moderate priority for their institution. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

EAB

NOVEMBER 2, 2022

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Libraries Recruitment 52

University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. Another 21.1% sought further education, which led to a 98.9%

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Recruitment 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Q: Is there a middle ground?

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. of students saying they relied heavily on a resource, 2019-2022. Community members who leverage career services resources.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

Marketing and Communication Services 329

Marketing and Communication Services Financial Aid Faculty Recruitment 329

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

College for Creative Study

JUNE 20, 2023

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.

Marketing and Communication Services 52

Marketing and Communication Services Banking Insurance Media 52

EAB

FEBRUARY 3, 2023

In Person Is Back In 2022, enrollment teams returned to in-person events in full force, with students and families following suit. Virtual events -40.0% “We've seen registration greatly increase from 2021 to 2022 for nearly every major in-person event, ” one Quick Poll respondent told us. On-campus events with 100-499 attendees 124.2%

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

EAB

NOVEMBER 30, 2022

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. November 18, 2022. November 11, 2022.

Admissions 52

Admissions Libraries Recruitment Industry 52

University Business

OCTOBER 25, 2022

An ever-increasing range of competing interests drawing the attention of prospective students is increasing the pressure of institutions to fill their classrooms and residence halls, says the 2022 National Prospective Student Survey by Hanover Research. Communication preferences. Decision-Driving Factors.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

EAB

JUNE 27, 2023

The Initiative, which launched in early 2022 and is made possible by a grant from Bank of America, is designed to help Hispanic adults expand their careers as nurses , nurse educators, and in other health professions. Learn more Check out this podcast to learn more about UCF's work to recruit Hispanic adult learners.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

Marketing and Communication Services 98

Marketing and Communication Services Academic Advising Career Services Campus Activities 98

EAB

MAY 30, 2023

Since 2020, enrollment at community colleges has declined 5.4 Most of the enrollment that has been recovered at community colleges is through an uptick in dual enrollment. As of fall 2022, enrollment declines at community colleges had slowed to 0.4 In 2022, this number jumps up to 10.5 percent overall.

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. Reddit Thread: Articulation agreements and transfer credits Students increasingly expect 24/7 service and self service options. I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

PUC

AUGUST 29, 2024

Jeff Joiner, a master’s prepared RN, is the director of the Health Science program AS and BS, Emergency Services AS program, and Emergency Management BS program. Nancy Jacobo, MPH, is the director of the Global Health program 4+1 with Loma Linda, which launched in 2022. What’s your vision for your program?

Marketing and Communication Services 52

Marketing and Communication Services Faculty Management IT 52

AIFS Abroad

DECEMBER 2, 2022

Last Updated on December 2, 2022 by Cat Rogliano. As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. Some of our most sought-after internships are in Fashion, International Business, Marketing, and International Politics.

Study Abroad 97

Study Abroad Marketing and Communication Services Architecture Finance 97

Creatrix Campus

JULY 18, 2022

Tue, 07/19/2022 - 01:47. They are powerful tools that can streamline customer support, communication, and management. A higher education CRM system also assists staff in improving internal and external communication. Improved client service. Streamlined communication. Automate lead nurturing. More productive team.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

SRHE

MARCH 1, 2024

Not long ago, these requests would have been dismissed as feeble justifications and lack of planning but, in the face of the cost-of-living crisis, this rising phenomenon is a signal that students are struggling to make ends meet and that ad-hoc institutional responses have not yet addressed this challenge (Jones (2022), OfS (2023 )).

Marketing and Communication Services 74

Marketing and Communication Services Food Finance Retail 74

Teaching Matters Academic Support

OCTOBER 31, 2024

While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes. Additionally, she focuses on improving communication with current students to keep them well informed and actively engaged throughout their academic journey.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Higher Education 72

EAB

OCTOBER 24, 2022

They accomplish this by providing holistic support through extensive academic and wraparound services from the time the student applies to the time they walk the stage. The program opened in Fall 2022 and is already serving over 70 students. Tip #4: Be intentional in your recruitment marketing. September 22, 2022.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” To realize that vision, higher ed professionals might consider communicating more with employers, according to the report. “It’s a trust-but-verify situation.”

Marketing and Communication Services 119

Marketing and Communication Services Manufacturing Industry Management 119

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Faculty 52

University Business

DECEMBER 19, 2022

Besides, the humanities cloak an intensely practical side beyond the analytical and communication skills they grow: Shakespeare teaches us statecraft, after all. psychology majors was up 4% year-over-year as of spring 2022.). But youthful trends can turn into multibillion-dollar markets. Data can help do that.

Marketing and Communication Services 52

Marketing and Communication Services Curriculum Development Government Manufacturing 52

EAB

MARCH 20, 2023

EAB surveyed Facilities and Estates organizations across North America, Europe, and Oceania during December 2022 to better understand their impact and opportunities. As was the case in 2021 , improving talent management ranked number one as the top priority for senior Facilities officers in 2022.

Facilities Management 52

Facilities Management Marketing and Communication Services Utilities Management 52

EAB

JUNE 20, 2023

I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. We know that empathetic listening communicates that we care about people. MO: I know!

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Professional Development Faculty 52

EAB

DECEMBER 7, 2022

Students, faculty, and campus staff have become savvier with respect to combining both online and in-person student support services,” said EAB President of Technology, Scott Schirmeier. Congratulations to our 2022 winners: Technology Pioneer Award: Bakersfield College. Return on Education Award: South Puget Sound Community College.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Administration 52

EAB

AUGUST 23, 2023

I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. Collaborations with local food banks, grocery stores, and community organizations can help sustain these programs.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52