The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Additionally, transparent breakdowns of fees and aid can empower students to make informed decisions.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision. Instead, ask those students why they didn’t choose your institution.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Based on data collected by Archer Education from more than 20,000 prospective students from 2020 to 2022 who were asked, “What would you like to explore first?” But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

EAB

APRIL 18, 2023

And as any good strategist would tell you, it’s not too early to think about how these changes will impact your prospective students and subsequently, your communication and financial aid strategy. Plan training for admission and aid staff around specific questions that may come up during the recruitment cycle.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Recruitment 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

NOVEMBER 1, 2022

November 1, 2022. Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. Episode 126. So we're not urban, we're not rural.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center. Overall transfer rates declined by 9.7%

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. How do you interact with these folks and who reaches out to whom and how and what's working and not working in that communication? Speaker 1: Hello and welcome to Office Hours With EAB. chuckle] 0:22:12.9

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

Edu Alliance Journal

MAY 31, 2022

May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. Most master’s degree programs do not include assistantships, thus tuition and fees, along with the availability of financial aid will influence their decisions.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40