2022, Enrollment Management and Marketing and Communication Services

2022

Enrollment Management

Marketing and Communication Services

Adult learners: Who they are & what they want from college

EAB

SEPTEMBER 20, 2023

One hundred percent of the presidents and provosts EAB surveyed in 2022 said adult learner enrollment is a high or moderate priority for their institution. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.

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Increase Graduate School Enrollment through Strategic Enrollment Management: Changing Higher Ed Podcast 191 with Host Dr. Drumm McNaughton and Guest Dr. Justin Grimes

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management

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Trending Sources

How to engage more community college prospects amid the “great opt-out”

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. The case for better prospect management. of students saying they relied heavily on a resource, 2019-2022.

Community College

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

APRIL 24, 2023

Ideally, you can offer an incentive for students to enroll at the earlier deadline, such as, “This is the recommended deadline to ensure your first pick of classes” or “first pick of housing.” Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

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Have Gen Z search behaviors returned to “normal”?

EAB

FEBRUARY 3, 2023

Here is what we know so far, based on recent surveys and our work with hundreds of enrollment practitioners. In Person Is Back In 2022, enrollment teams returned to in-person events in full force, with students and families following suit. On-campus events with 100-499 attendees 124.2% Hybrid events (on-campus and virtual) 16.7%

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. Projects addressed topics such as program review, data strategy, budget models, enrollment growth, and more.

Budget and Finance Management

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Student Success Collaborative Awards

EAB

DECEMBER 7, 2022

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. Congratulations to our 2022 winners: Technology Pioneer Award: Bakersfield College. More on student success management.

Marketing and Communication Services

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CMOs Pushing Boundaries and Seeing Results

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services

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How Post University’s Career Readiness Model Can Help Not-For-Profit Universities and Graduates: Changing Higher Ed Podcast 172 with Host Dr. Drumm McNaughton and Guest Camille Dumont

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities

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High-Outcome Internships in Higher Ed: Bridge the Workforce Gap and Enhance Student Success: Changing Higher Education Podcast 161 with Host Dr. Drumm McNaughton and Guest Daniel Nivern

The Change Leader, Inc.

JUNE 27, 2023

Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.

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Poll Highlights Top Concerns of Enrollment Leaders

EAB

AUGUST 29, 2023

EAB’s Madeleine Rhyneer and Autumn Baggett-Griggs explore findings from a recent poll that identifies the top concerns of enrollment leaders. My name is Madeleine Rhyneer, and for many of my friends who are listening, you know that I'm the vice president of consulting services and Dean of enrollment management.

Marketing and Communication Services

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Opening International Branches of US-Based Higher Ed Institutions: Changing Higher Ed Podcast 153 with Host Dr. Drumm McNaughton and Guest Dr. Olgun Cicek

The Change Leader, Inc.

MAY 2, 2023

Although many other countries compete in this market, an increasing number of international students who can’t travel to the US would like to attend the same prestigious institutions at home. Cyprus between 2014-2022. He has been appointed as an international advisor to THEQC since June 2022.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. The number of applications to FAMU from first-time college students increased 87% from 2021 to 2022. Williams, in July 2022.

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Boost Higher Ed Enrollment and Graduation Rates – The Power of Student Support and Belonging: Changing Higher Ed Podcast 148 with Host Dr. Drumm McNaughton and Guest Elliot Felix

The Change Leader, Inc.

MARCH 28, 2023

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs. Elliot Felix 01:43 It is, it is.

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Attracting International Graduate Students

Edu Alliance Journal

MAY 31, 2022

May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Edu Alliance offers higher education institutions consulting services worldwide.

Recruitment

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Student Affairs Connection

Adult learners: Who they are & what they want from college

Increase Graduate School Enrollment through Strategic Enrollment Management: Changing Higher Ed Podcast 191 with Host Dr. Drumm McNaughton and Guest Dr. Justin Grimes

Trending Sources

How to engage more community college prospects amid the “great opt-out”

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

Have Gen Z search behaviors returned to “normal”?

Rising higher ed leaders tackle campus challenges in EAB’s fellowship

Student Success Collaborative Awards

CMOs Pushing Boundaries and Seeing Results

How Post University’s Career Readiness Model Can Help Not-For-Profit Universities and Graduates: Changing Higher Ed Podcast 172 with Host Dr. Drumm McNaughton and Guest Camille Dumont

High-Outcome Internships in Higher Ed: Bridge the Workforce Gap and Enhance Student Success: Changing Higher Education Podcast 161 with Host Dr. Drumm McNaughton and Guest Daniel Nivern

Poll Highlights Top Concerns of Enrollment Leaders

Opening International Branches of US-Based Higher Ed Institutions: Changing Higher Ed Podcast 153 with Host Dr. Drumm McNaughton and Guest Dr. Olgun Cicek

Post-Pandemic Resurgence Bolsters HBCUs

Boost Higher Ed Enrollment and Graduation Rates – The Power of Student Support and Belonging: Changing Higher Ed Podcast 148 with Host Dr. Drumm McNaughton and Guest Elliot Felix

Attracting International Graduate Students

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