This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “The In 2022-23, over 350 students were awarded close to $772,000 in Graduate Initiative Grants. . …
ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.
This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.
In 2022, this number jumped up to 10.5% Capitalizing on dual enrollment rebounds Many community colleges felt some relief in fall 2022 as enrollment declines began to stabilize, and in some cases, improve. Nationally, from fall 2021 to fall 2022, two-year colleges only lost.4% for 16–24-year-olds. get your copy 2.
Recent admission seasons have been lackluster for many higher education institutions. between the start of the global health crisis into fall of 2022. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools.
Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?
An ever-increasing range of competing interests drawing the attention of prospective students is increasing the pressure of institutions to fill their classrooms and residence halls, says the 2022 National Prospective Student Survey by Hanover Research. Communication preferences. Decision-Driving Factors.
This doesn't just mean hiring multilingual advisors or admissions recruiters. Students gain a sense of community and belonging, which is positively correlated with academic persistence. The program opened in Fall 2022 and is already serving over 70 students. Tip #4: Be intentional in your recruitment marketing.
A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time.
Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.
Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.
As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. November 18, 2022. November 11, 2022.
In Person Is Back In 2022, enrollment teams returned to in-person events in full force, with students and families following suit. Virtual events -40.0% “We've seen registration greatly increase from 2021 to 2022 for nearly every major in-person event, ” one Quick Poll respondent told us. On-campus events with 100-499 attendees 124.2%
Tue, 07/19/2022 - 01:47. They are powerful tools that can streamline customer support, communication, and management. A higher education CRM system also assists staff in improving internal and external communication. Benefits of Admission CRM in Higher education. . . Speedier admissions process.
In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.
Since 2020, enrollment at community colleges has declined 5.4 Most of the enrollment that has been recovered at community colleges is through an uptick in dual enrollment. As of fall 2022, enrollment declines at community colleges had slowed to 0.4 In 2022, this number jumps up to 10.5 percent overall.
Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. All cohorts ended with presentations of the fellows’ capstone projects.
Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. You and your colleagues, you know, work with college recruiters and admission staff all the time, either because they have found you or you seek them out. JW: I guess, absolutely.
Five strategic priorities for admissions teams in a time of exceptional change The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated or were perhaps misunderstood.
The Initiative, which launched in early 2022 and is made possible by a grant from Bank of America, is designed to help Hispanic adults expand their careers as nurses , nurse educators, and in other health professions. Learn more Check out this podcast to learn more about UCF's work to recruit Hispanic adult learners.
Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. Reddit Thread: Articulation agreements and transfer credits Students increasingly expect 24/7 service and self service options. I’m so confused.
And as any good strategist would tell you, it’s not too early to think about how these changes will impact your prospective students and subsequently, your communication and financial aid strategy. Plan training for admission and aid staff around specific questions that may come up during the recruitment cycle.
Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.
November 1, 2022. Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. Episode 126. So we're not urban, we're not rural.
October 18, 2022. The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. I've been in admissions for 30 years. 2022 is my 30th anniversary in admissions.
The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center. Overall transfer rates declined by 9.7%
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM). The report outlines a 6.9%
The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 Autumn Baggett-Griggs: Yeah, that sounds great.
Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
September 6, 2022 by Dean Hoke – The percentage of students without a post-secondary degree in the United States has been a widespread concern for decades. US Labor Market. According to the Federal Reserve Bank of Saint Louis, the US Civilian Work Force from 25-34 as of June 2022 has the following educational attainment.
And so I think that kind of opens up another sort of type of student to really think about how are they serving them through admissions and credit transfer. They’re also like a first time freshman according to the university, but they’ve got all these credits.
When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint. Inquiries to your admissions email inbox.
Successful Mental Health and Well-Being Strategy Requires Cross-Campus Effort To answer this call for increased mental health support, EAB launched the Mental Health Collaborative in Spring 2022. We also provide more hands-on support through our newly launched Financial Performance Collaborative.
The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Government incompetence accentuated massive problems with school examinations and HE admissions, with disruptive enrolment changes rippling across the entire HE system. No 37 Augar and augury ).
The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. The number of applications to FAMU from first-time college students increased 87% from 2021 to 2022. Williams, in July 2022.
are still a fairly nascent market when we compare it to the U.K. In comparison, the latest data from the UK Government shows that in 2022-23, 26% of students enrolled at U.K. This should include assessing your communication channels. Consider your admissions process. International student recruitment operations in the U.S
are still a fairly nascent market when we compare it to the U.K. In comparison, the latest data from the UK Government shows that in 2022-23, 26% of students enrolled at U.K. This should include assessing your communication channels. Consider your admissions process. International student recruitment operations in the U.S
May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. Programs need to develop communication strategies and targeted web pages – this is necessary regardless of how highly ranked a graduate program may be.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content