EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Q1: What role does online education play in Syracuse University’s institutional strategy?

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

University Business

AUGUST 10, 2023

With the fall semester imminent, higher education leaders are expecting their first-year students to enter the way they traditionally have: scratching away two layers of sunburn while they say their goodbyes to their parents or guardians as they embark on a new phase of life.

Marketing and Communication Services 52

Marketing and Communication Services Food Community College Health Services 52

Confessions of a Community College Dean

APRIL 7, 2023

Image: Huddled around a table in the Georgetown University Alumni House, roughly two dozen academics convened last week to address two of the most persistent challenges in higher education: improving student outcomes and lowering the cost of a bachelor’s degree. Those losses led her to rethink the program’s curriculum.

Development and Fund Raising 125

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 125

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. Tip #4: Be intentional in your recruitment marketing. learn more about building a student communication strategy. learn more.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

Confessions of a Community College Dean

APRIL 6, 2023

Angie Paccione, executive director of the Colorado Department of Higher Education (DHE), said the bill is about more than increasing tuition revenue for schools with high out-of-state demand; it’s also intended to keep Colorado’s best and brightest high school students from leaving. “But that is not the case.”

Mining 98

Mining Marketing and Communication Services Recruitment Higher Education 98

Confessions of a Community College Dean

MARCH 20, 2023

“At that time, I think there was not a particular need for the college to expand into other markets.” “I think it’s great that Gustavus is allowing future students to step into that level of higher education,” she said, noting that she has seven classmates in the program who are also seniors.

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. Source: EAB analysis of American Community Survey data. Referrals from social services agencies and community-based organizations.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Teaching Matters Online Learning

JANUARY 18, 2024

From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. This led us, in 2021, to undertake market research into the factors that are important to learners.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

EAB

JULY 7, 2023

Survey of College and University Presidents In 2021, Inside Higher Education reported that 91% of presidents stated their top priority was to cultivate new donor bases. Annual giving must mirror the retail marketing experience that alumni and donors have come to expect by meeting them where they are with personalized messages.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

EAB

DECEMBER 7, 2022

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. This can include participation in collaborative events, prospect-facing marketing opportunities, crediting EAB at industry conferences, etc.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Enrollment Management 52

University Business

DECEMBER 19, 2022

Besides, the humanities cloak an intensely practical side beyond the analytical and communication skills they grow: Shakespeare teaches us statecraft, after all. But youthful trends can turn into multibillion-dollar markets. Such information can inform a college or university’s curriculum choices, hiring, and, yes, marketing strategy.

Marketing and Communication Services 52

Marketing and Communication Services Curriculum Development Government Manufacturing 52

EAB

AUGUST 23, 2023

Review these 7 aspects of your basic needs strategy before the semester begins Community colleges play a vital role in higher education, offering affordable and accessible pathways to academic and professional success. Childcare Services: More than two million community college students are parents of children under 18.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52

The Change Leader, Inc.

OCTOBER 3, 2023

3 October · Episode 175 Building a Sustainable Higher Education Model: CSCU's Partnership for Workforce Readiness 34 Min · By Dr. Drumm McNaughton Learn how CSCU’s unification of its once-siloed community college is building a sustainable higher education model and helping improve retention and enrollment.

Higher Education 52

Higher Education Education Community College Industry 52

EAB

MARCH 20, 2023

Talent management remains the top concern for higher ed Facilities leaders. As was the case in 2021 , improving talent management ranked number one as the top priority for senior Facilities officers in 2022. These changes have the potential to impact campus footprints and operations significantly.

Facilities Management 52

Facilities Management Marketing and Communication Services Utilities Management 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education?

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

MAY 16, 2023

EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. In higher education, there's a lot of shifts of such an office as ours reporting to the President.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. You need an easy-to-use way to automate high volumes of data from various digital platforms, direct communications, and events. increase in applications between 2021 and 2022. Has our school marketing performed as planned?

Admissions 52

Admissions Recruitment Marketing and Communication Services Higher Education 52

EAB

SEPTEMBER 26, 2023

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Source: Student Loan Planner Mental Health Survey 2021) --> Three strategies to enhance student financial wellness and prepare students for loan repayment 1.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. And I'm also responsible for our growth strategy, Let's Get Ready is growing across the country, so we started with a strategic plan serving 13,000 students in 2021, and our goal is to serve 25,000 students by 2025.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

EAB

AUGUST 21, 2023

over the past four years for a variety of reasons, including readiness concerns, post-pandemic financial woes, and a renewed skepticism of higher education. Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

This rapid enrollment cliff prompted many community colleges to make some much-needed adjustments to improve the student experience and get back into growth mode. By design, community colleges are broad-access systems that make higher education more accessible, affordable, and achievable for the average learner.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

MAY 30, 2023

Since 2020, enrollment at community colleges has declined 5.4 percent, 1 which has prompted institutions to reflect on practices that impact student success and on barriers students face in their pursuit of higher education. As of fall 2022, enrollment declines at community colleges had slowed to 0.4

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

Goucher DEI

MAY 22, 2024

Title IX/Non-discrimination The Office of Title IX at Goucher is committed to cultivating a safe and inclusive campus community free from gender-based violence and grounded in healthy, pleasure-centered relationship practices. Melissa is a proud Higher Education Opportunity Program graduate, like LAUNCH Scholars, at her alma mater.

Title IX 40

Title IX Marketing and Communication Services Social Justice DEI 40

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

Parchment

OCTOBER 8, 2024

you know, it also, it has been growing too since the pandemic from the clearinghouse, you can kind of get the year over year comparison and it’s something like, you know, 10 or 11 % growing each year since like 2021. John Fink (02:02.004) So dual enrollment has definitely been growing for the last two decades, know, steady upward tick.

Community College 52

Community College Marketing and Communication Services Research IT 52

Diverse: Issues in Higher Education

AUGUST 17, 2023

Florida A&M University (FAMU) has seen a surge in applications since 2021, according to Dr. William E. The number of applications to FAMU from first-time college students increased 87% from 2021 to 2022. From 2021 to 2023, the number increased 120%. “We Hudson, vice president for student affairs. “We and Northern Virginia.

Marketing and Communication Services 246

Marketing and Communication Services Recruitment Dining Services Admissions 246

SRHE

OCTOBER 20, 2022

SRHE News is now 50 issues old, covering a momentous 12 years for higher education worldwide, but especially in the UK, and even more especially in England – an opportunity to reflect on what we thought and how we felt as it happened, and whether things seem different now. by Rob Cuthbert. No 4 The English experiment ).

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Government Consulting 52

Edu Alliance Journal

SEPTEMBER 6, 2022

I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. Yet nearly 40 million people from the age of 18-64 started higher education and did not complete one degree.

Marketing and Communication Services 40

Marketing and Communication Services Development and Fund Raising Government Higher Education 40