University Business

MARCH 31, 2025

A 2020 survey of students at nine U.S. public research universities found that 39% of all students screened positive for anxiety disorder. With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Parchment

APRIL 9, 2025

And we just need to credential them better so that it’s easy to communicate that information. did you fundamentally change the programs or was it a different way to communicate what you were already doing? Like, how does this change the actual programs that we have, the actual learning that happens at the institution?

Marketing and Communication Services 52

Marketing and Communication Services Industry Faculty Medical 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

EAB

OCTOBER 24, 2022

In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. The program is offered through their Honors College and has doubled in size since 2020 alone. Tip #1: Build belonging.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

While multiyear visitor visas issued by China before March 26, 2020, remain suspended , many high schools have expressed willingness to issue invitation letters to assist with admission visitors’ new visa applications. Sixteen percent were unsure but were so because of ambiguous school or local government policies.

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Recruitment Marketing and Communication Services Admissions Study Abroad 98

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

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Recruitment Media Marketing and Communication Services Architecture 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Our research bears this out. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars.

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Recruitment Marketing and Communication Services Financial Aid Finance 52

Supporting Student Success

MAY 6, 2021

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. Bryce and Portia Morrison on election day 2020, reminding us all to do our civic duty. Courtesy of Cali Morrison.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

EAB

FEBRUARY 7, 2023

Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. My name is Matt McAloon, and I'm a researcher here at the firm. My name is Callie, I am a research analyst at EAB and I've always been interested in criminology. MM: Gotcha.

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

The Change Leader, Inc.

MAY 31, 2023

In his latest podcast episode, Dr. Drumm McNaughton talks with two CEW professors who worked on the study, Research Professor of Education and Economics Dr. Zack Mabel and Associate Director of Editorial Policy and Senior Editor/Writer Kathryn Campbell. The median pay is around $57,000 annually.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

EAB

MAY 23, 2023

Strategic priority 1: Understanding decreasing demand for higher education The 2022 entering class brought welcome news for the nation’s colleges and universities, in the form of a second consecutive year of enrollment growth after a sharp pandemic-driven drop in 2020. That said, few admissions teams are resting easy.

Admissions 52

Admissions Higher Education Study Abroad Recruitment 52

Teaching Matters Academic Support

JULY 3, 2019

I was fascinated to hear Peter Felten, in his excellent key-note speech at the recent Learning and Teaching Conference , say that research shows that the single most important factor in enabling students to establish and maintain positive mental wellbeing is what happens in the classroom.

Marketing and Communication Services 52

Marketing and Communication Services Disability Services Support Services Research 52

EAB

MAY 30, 2023

Since 2020, enrollment at community colleges has declined 5.4 4 Knowing that dual enrollment students are likely casting a wider net when considering their long-term college options means that early, targeted communications with these students is vital in order to successfully stand out among their other options.

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

Confessions of a Community College Dean

APRIL 6, 2023

In 2020, nearly a quarter of the state’s high school graduates who went on to pursue a degree did so out of state—5 percent more than in 2009, according to data from the Colorado DHE. “Colorado is a state of Faustian bargains in policy and funding for higher ed,” Orphan said. “But that is not the case.”

Mining 98

Mining Marketing and Communication Services Recruitment Higher Education 98

EAB

FEBRUARY 3, 2023

So far this cycle, my daughter has applied to 9 schools, all of which she’s researched in various ways, but only three of which she’s visited in person. In our most recent survey of new college freshmen , 75% of students had engaged in at least one virtual tour, up from 49% in 2020. On-campus events with 100-499 attendees 124.2%

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Marketing and Communication Services Admissions Enrollment Management Utilities 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center. Overall transfer rates declined by 9.7%

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

MAY 16, 2023

EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. For events that benefitted students from both Schools, we ensured they were held jointly to strengthen community connections.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Student Engagement 52

EAB

JUNE 20, 2023

I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. We know that empathetic listening communicates that we care about people. MO: I know!

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Professional Development Faculty 52

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And so early on we had four experiences, study abroad, global education, we had research and we had internship. And we did a good job of marketing it. So it didn’t just say research.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

EAB

NOVEMBER 13, 2023

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. However, the research on these laws’ effectiveness is mixed. Other (e.g.,

DEI 52

DEI Libraries Marketing and Communication Services Management 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. College Greenlight became part of EAB in 2020, and we continue to help students connect with colleges and universities to help them find their best college fit and the financial support that they need.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

Buddy4Study

JUNE 15, 2021

Study in Europe – The Europe 2020 strategy is European Union’s agenda for growth and jobs in the current decade. Now that the Europe 2020 strategy is culminating into an overall progress of the education sector in the EU, Europe has become a preferred region for pursuing higher studies. World class education and research.

Study Abroad 52

Study Abroad Marketing and Communication Services Engineering Management 52

Higher Education Inquirer

AUGUST 10, 2022

From 2009 to 2020, approximately $60 billion in Post-9/11 G.I. Colleges with limited budgets or those looking to enter the military market for the first time, are unable to compete on most lead gen sites and some are even outpriced on sites like Google and Facebook. The platform is free for the military and veteran community.

Veteran and Military Services 40

Veteran and Military Services Marketing and Communication Services Recruitment Utilities 40

Edu Alliance Journal

SEPTEMBER 6, 2022

I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. In the United States, for instance, customer service and food service jobs could fall by 4.3

Marketing and Communication Services 40

Marketing and Communication Services Development and Fund Raising Government Higher Education 40

EAB

MAY 23, 2023

EAB’s Tara Zirkel is joined by Center for Community College Student Engagement Executive Director Dr. Linda Garcia, as well as Associate Director of Publications, Dr. Courtney Adkins, to discuss new research on student engagement. I'm Tara Zirkel, a Director of Strategic Research at EAB. Give these folks a listen and enjoy.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

The Change Leader, Inc.

APRIL 11, 2023

This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. How are you communicating those career outcomes from a program page perspective?

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models. 00:01:29] Bob: Thanks a lot, drum.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

The Change Leader, Inc.

MAY 2, 2023

Although many other countries compete in this market, an increasing number of international students who can’t travel to the US would like to attend the same prestigious institutions at home. I also provide advisory services. These branches must receive two layers of accreditation, one that matches the U.S.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Higher Education Consulting 52

Parchment

OCTOBER 8, 2024

In this episode, we sit down with John Fink from the Community College Research Center to discuss what we learned from the data and how it can help dual enrollment practitioners. So I think that’s interesting, but it also, as a researcher, it raises like, well, what’s going on at those 74 colleges?

Community College 52

Community College Marketing and Communication Services Research IT 52

Diverse: Issues in Higher Education

APRIL 16, 2024

Action taken While there has been steady advancement over the past 40 years, the murder of George Floyd in 2020 has proven to be a seminal moment that has propelled student-athletes, coaches, and administrators to face issues of race and racism in college sports. Invitational to promote social justice and equity.

Title IX 306

Title IX Marketing and Communication Services Social Justice DEI 306

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.

Education 52

Education Marketing and Communication Services Higher Education Management 52

EAB

NOVEMBER 3, 2022

Since 2020, more than 8 million high school graduates, aged 18-24, have opted out of coming to college. -->. Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

JUNE 12, 2023

Examine Your Strategy EAB research shows that new donors need an average of eight touchpoints before making their first gift. During the pandemic, university departments made greater effort to work together to adapt to virtual environments, pool their resources, and communicate effectively to their audiences in a time of global chaos.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Fundraising Media 52

SRHE

OCTOBER 20, 2022

The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Two Research Excellence Framework exercises continued the remorseless evidence-defying concentration of research funding. This is not paradox but consistency.

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Marketing and Communication Services Higher Education Government Consulting 52