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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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FAQ’s: Spring Semester Questions Regarding Housing Returner Process, Housing Availability, and Off-Campus Housing

The Student Affairs Blog

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

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Student Success Collaborative Awards

EAB

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. Visionary Leadership Award: Dr. Jose Aviles, Vice President for Enrollment Management, Louisiana State University.

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Have Gen Z search behaviors returned to “normal”?

EAB

EAB’s 2022 Enrollment Events Quick Poll, which tapped 47 enrollment leaders from a variety of institution types, found significant growth in the number of in-person events that colleges hosted this past year, with a notable decline in the number of virtual events. On-campus events with 100-499 attendees 124.2%

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Overcoming Barriers in Higher Ed: Strategies for Student Success and Employability: Changing Higher Education Podcast 157 with Host Dr. Drumm McNaughton and Guests Kathryn Campbell and Dr. Zack Mabel

The Change Leader, Inc.

The study defines a good job as one that pays a minimum of around $38,000 in 2020 for workers younger than age 35. The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand.

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Tough Times Ahead for Higher Education Enrollment: Changing Higher Ed Podcast with Host Drumm McNaughton and Guests Bob Massa and Bill Conley

The Change Leader, Inc.

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. 00:01:51] Drumm: So you gentlemen are experts in enrollment. Bill, Bob, welcome to the program, or I should say, welcome back to the program. [00:01:29]

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Student Lifecycle Strategies for Enrollment and Retention: Changing Higher Ed Podcast 150 with Host Dr. Drumm McNaughton and Guest Amrit Ahluwalia

The Change Leader, Inc.

This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. The majority of students enroll in a post-secondary program because they have specific career outcomes in mind.