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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. Here are several ways active alumni can boost an institution’s overall success.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

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Promises and Pitfalls of ChatGPT

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? How about a blog post on a complex research breakthrough, a compelling profile of a donor or engaging stories about successful alumni?

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Building a Meaningful Microcredential Program

Parchment

And we just need to credential them better so that it’s easy to communicate that information. did you fundamentally change the programs or was it a different way to communicate what you were already doing? Like, how does this change the actual programs that we have, the actual learning that happens at the institution?

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With China's reopening, new challenges for recruiting

Confessions of a Community College Dean

While multiyear visitor visas issued by China before March 26, 2020, remain suspended , many high schools have expressed willingness to issue invitation letters to assist with admission visitors’ new visa applications. Sixteen percent were unsure but were so because of ambiguous school or local government policies.

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New graduate program at Gustavus Adolphus College

Confessions of a Community College Dean

” Rasmussen recalled how the college’s board, made up mostly of alumni, grappled with the idea of adding graduate students after the 2015 announcement by the athletic training coalition about the policy change requiring a master’s degree for a person to sit for a certifying exam. ” But enrollment has since declined.

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Things have changed—has your Annual Giving strategy?

EAB

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. Over the past few years—since 2020 in particular—the methods we use to make connections with potential donors have changed. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels.