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The Hidden Enrollment Market in Workforce Education: Changing Higher Ed podcast 249 with host Dr. Drumm McNaughton and guest Alana Rose

The Change Leader, Inc.

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Too often, faculty develop curriculum in silos, disconnected from the realities of the job market.

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How to engage more community college prospects amid the “great opt-out”

EAB

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. The case for better prospect management. of students saying they relied heavily on a resource, 2019-2022.

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Are you prepared to recruit ‘Gen P’?

EAB

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. One of the biggest changes we observed in college search behavior is related to timing: students aren’t completing steps in their enrollment journey according to the “traditional” timeline.

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Tough Times Ahead for Higher Education Enrollment: Changing Higher Ed Podcast with Host Drumm McNaughton and Guests Bob Massa and Bill Conley

The Change Leader, Inc.

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models.

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Beyond Ideas: Implementing Innovative Structures in Higher Education: Changing Higher Ed Podcast 179 with Host Dr. Drumm McNaughton and Dr. Philomena "Philly" Mantella

The Change Leader, Inc.

This broader view of the public good aligns education more closely with the needs of society and the job market. Today’s job market demands well-rounded professionals who can navigate the complexities of the modern workforce. Her leadership consistently improves student outcomes and market positions.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. Granville said the enrollment management/student success division received $2 million, which will become part of the division’s new recurring budget.