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March 4, 2025 · Episode 249 The Hidden EnrollmentMarket in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Too often, faculty develop curriculum in silos, disconnected from the realities of the job market.
Source: EAB analysis of American Community Survey data. When I worked in enrollmentmanagement, inquiries were one of the most difficult categories of students to capture and communicate with. The case for better prospect management. of students saying they relied heavily on a resource, 2019-2022.
Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. One of the biggest changes we observed in college search behavior is related to timing: students aren’t completing steps in their enrollment journey according to the “traditional” timeline.
This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models.
This broader view of the public good aligns education more closely with the needs of society and the job market. Today’s job market demands well-rounded professionals who can navigate the complexities of the modern workforce. Her leadership consistently improves student outcomes and market positions.
The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. Granville said the enrollmentmanagement/student success division received $2 million, which will become part of the division’s new recurring budget.
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