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Are you prepared to recruit ‘Gen P’?

EAB

One of the biggest changes we observed in college search behavior is related to timing: students aren’t completing steps in their enrollment journey according to the “traditional” timeline. As illustrated in the chart below, 67% of participants in our 2019 survey had started researching colleges by the end of their sophomore year.

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How to engage more community college prospects amid the “great opt-out”

EAB

When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. of students saying they relied heavily on a resource, 2019-2022. So, what can you do to manage your follow-up with prospects more effectively? Trends in from-home sources. %