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Invisible labour: visible activism

SRHE

Wife work defined Wife work tasks include: writing references for students; mentoring; assisting students with emotional problems or recruitment; careers advice; taking on someones admin work whilst they gain awards; and committee work, effectively comprising what is known as service work.

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Higher Ed Branding and Marketing: Part 2: To Whom Are You Marketing? One Size Fits All Doesn't Work

The Change Leader, Inc.

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. However, many of todays college and university leaders still struggle with how to effectively market their institution and its programs.

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Microcredentials confuse employers, colleges and learners

Confessions of a Community College Dean

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

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How MOOCs helped a centuries-old institution change its ways

Teaching Matters Online Learning

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected. Gen Z has research habits distinct from millennials.

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Top ten most read Teaching Matters blog posts of 2018

Teaching Matters Experiential Learning

The benefits of blogging for PhD students (25th May 2017) Blogging is increasingly being recognised as an established method of communicating academic writing. Within the University, the Academic Blogging Service was launched this year to provide a supported, centralised blogging platform – blogs.ed.ac.uk.