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Empowering Community Colleges Through AI: A New Era of Access and Economic Mobility

Diverse: Issues in Higher Education

Combined with the Apple App Store, which first debuted in 2008 with 500 phone applications, in less than 20 years, technology has revolutionized how the average consumer communicates, entertains themselves, and obtains information. Interestingly, at the Community College of Aurora, over 40% of our learners identify as adult learners.

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IPG Motor City Marketing and Communications Fellowship Program Expands

College for Creative Study

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

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Invisible labour: visible activism

SRHE

Wife work defined Wife work tasks include: writing references for students; mentoring; assisting students with emotional problems or recruitment; careers advice; taking on someones admin work whilst they gain awards; and committee work, effectively comprising what is known as service work.

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Higher Ed Branding and Marketing: Part 2: To Whom Are You Marketing? One Size Fits All Doesn't Work

The Change Leader, Inc.

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. However, many of todays college and university leaders still struggle with how to effectively market their institution and its programs.

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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. ” At Wabash College, a men’s private school in Ind.,

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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

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Microcredentials confuse employers, colleges and learners

Confessions of a Community College Dean

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” To realize that vision, higher ed professionals might consider communicating more with employers, according to the report. “It’s a trust-but-verify situation.”