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For over 20 years, I have been an avid reader of the Giving USA Report on Philanthropic Giving, an annual report on fundraising in America produced by the Indiana University Lily Family School of Philanthropy. Each June, I eagerly await its release and subsequently use it to direct my fundraising strategy for the ensuing year.
University of La Verne President Dr. Devorah Lieberman is shown with graduating students in 2013. To accomplish the goals that the fundraising will enable, she sees it as essential that the faculty, staff and board work collaboratively on the visioning for the university. This includes creating new means for retention.
There are currently over 70 different versions of the Edinburgh Award recognising various student activities including part-time work experience, student involvement in the media, peer-assisted learning facilitation and charity fundraising. Kirsty Stewart Kirsty Stewart is the Edinburgh Award Coordinator at the University of Edinburgh.
Communication to Returning Residents: To ensure students had the information about changes in a timely manner, all students living on-campus received multiple messages to current residents via multiple channels (email, brochure mailed to home addresses, website updates, social media posts).
Use this to your advantage by crafting compelling fundraising narratives that transport them back to the cherished moments of their college days. Dubbed “Move-In Miami,” this fundraising initiative has become a fundamental tactic of their annual giving program. LEARN MORE DON’T: Rely solely on traditions.
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