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Since Apple introduced Siri, its voice-controlled software, in October 2011, consumers have begun normalizing interactions with narrow AI. The evolution of how end-users obtain and utilize information spurred a new movement in education that LeiLani Cauthen described in her 2017 book, The Consumerization of Learning.
Engage” provides them with the information they need to make the right buying decision for them. This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward.
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