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Colleges Are More Than Just an Education but a Capital Investment into Our Future

Diverse: Issues in Higher Education

What Murray Sperber described in his bestseller Beer and Circus in 2001 is every bit as true today: the academic enterprise is decentered, and the quality of housing amenities, the robustness of student life programming, and the quality of an institution’s athletic teams are primary drivers of undergraduate enrollment.

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$16B College Sports Revenue and Regulations: Knight Commission Insights: Changing Higher Ed Podcast 171 with Host Dr. Drumm McNaughton and Guest Amy Privette Perko

The Change Leader, Inc.

By 2032, according to a new report from Knight Commission on Intercollegiate Athletics in partnership with CLA (CliftonLarsonAllen), college sports revenue, including college football playoff revenue and new lucrative conference media contracts, is projected to reach $16 billion annually for 54 schools with the most lucrative football programs.